Is Using Flash Ideal In A Company Web Site?

The short solution is probably. The extended answer would be that the question might be better asked, Is a 100 % FLASH web-site appropriate in business. The answer to the question, with my humble view is, not. In fact , we certainly have had a couple of clients come to us this year who have got 100% Show web sites that are going to completely reprise their internet sites because they simply do not work for them. They are really having difficulties with search engines and with clientele who can’t see their web sites.

Naturally , they do work in terms of visuals. In case you visit a Adobe flash web site, you will notice it. Wish visitor can see the web site does not automatically imply that the web site is working for your company.

What is Flash?

Flash is certainly technology developed by Macromedia, a leader in webdevelopment tools. Thumb movies are a compilation of several images, components and text message that is then compiled in a nice, small little digital file that then gets put on the world wide web. Some designers build entire web sites applying this technology. Graphic artists quite like the technology since it gives all of them a great opportunity to show how talented they are by developing interactive, moving, and quite honestly very entertaining websites. Remember though that the purpose to your business website is to contact your existing and prospective clients, not to display everyone how talented designer you chosen.

What is Adobe flash Good for?

Flash is great mainly because an addition element for a few graphic aspects of a business website. Recently the ability for web masters to put together digital audio and video into show movies is actually simplified and using adobe flash to stream a video is a wonderful example of an ideal use intended for Flash in a business website.

Another example of where Flash is well used and very well received is on web sites that are about presentation without information. For example , a rock-band, kids sites with minimal games, a photograph gallery, a movie clip are generally places where Thumb is particularly suitable.

Does Thumb have the place on the net? Absolutely it can do, but as a website purchaser nonetheless, you have to consider the question, does indeed Flash experience a place on my business web-site??

Can Everyone See Adobe flash

The brief answer is no. Although acquireable and a factor of most web browsers when they are set up, not we will not flash installed with their web browser. If a visitor who does not need a show plug-in individual PC goes to a site that will need the Display plug-in, the web browser should prompt these to install it. PC and experienced with purchasing goods and services on the internet visitors will likely go ahead and undertake it, but some users (like my mother) stress if a pop-up window asks a question and in addition they walk away, or surf apart, thinking they just afflicted their COMPUTER with the most up-to-date doomsday pathogen. All of that said, a large percentage of people can see Flash without excessive anxiety.

Things to Consider

The Guide Flash Dash

Flash is usually used for landing pages or post pages in to web sites. Most of us have seen them, the animated movie or perhaps commercial that leads us right into a more traditional promoting web site. To get ever pondered why the Flash beautiful almost always areas a neglect intro link on this site? I believe it is because they know that if they don’t allow people to skip the Flash splash screen that they can be going to get rid of the visitor. Keep in mind that most net surfers happen to be impatient and they are generally usually trying to find information, not another business. Get people to your main website page and do this fast.

Fashionable of employing splash pages has declined before couple of years when the internet features matured. It can be my thinking, and broadly shared, that if your web-site is about great information, after that an post screen is really a road hinder to your site visitors.

The Search Engine

Search engines like google send out automated robots named spiders that crawl through the internet and create considerable databases of web pages. People then search for web pages based on key words which might be embedded to the web page in hidden tags as well as in the written text that is on the internet page by itself. If it is critical to you that people find the web site it is important to you personally to create well written text and links with your web pages the fact that the search engines can find, read and follow. Search engines like yahoo cannot see the text in a Flash page. Search engines cannot discover hyper-links about flash internet pages and therefore are unable to follow the backlinks. Your web site will not seem very important to most search engines because to a google search your website will comprise of one page and the simply relevant data that the internet search engine will see is usually your meta-tags if they exist.

Having said all of that, you will discover arguably techniques for getting a Display site listed and catalogued by a search results. It simply is certainly not the favored thing to do and you will likely demand a Search Engine Optimization specialist to assist you.

Reciprocal Linking

In case you are kind enough to put links on your website for different web sites, then you certainly are featuring them with a “vote of confidence” when it comes to search engine rankings. A lot more web sites that link to an internet site, in the sight of the google search, makes the connected web site more important. Taking a step even more, the more essential the web site that links to you personally the higher the potential ranking your web blog will get. Moreover, sites that offer you which has a reciprocal link happen to be in effect offering you their “vote of confidence” and in turn producing your web site more important.

Bear in mind what I stated earlier? Search engines like yahoo cannot check out hyper-links when they are embedded in to flash. Thus although the links are appreciated they will not help the search engines belief of how vital your web page may be towards the world and thus all those “votes of confidence” are going to waste materials.

Make sure that men and women that provide you with a website link from their web page to you is definitely not inlayed into a show page. Backlinks should be in pure HTML CODE or Hyper-Text MarkUp Terminology. If you provide links to other websites on your internet site, the same applies for you, use HTML.

Don? t Break my personal Back Press button

Web-browsers almost all have a back switch. As computer software users, and more specifically because web surfers, we make use of the back button as a couple of course. This can be a good practice to be a web designer to not break the back switch. Unfortunately, due to nature of Flash, the back button does not work for backwards navigation in the flash site.

Create a Take a note of if You Can

People like to book mark pages for the internet to enable them to quickly go back to them afterward. Web browsers do not usually bookmark the index web page, or the main page, of a web site. For instance , if you web page has a awesome currency convsersion app or a superb mortgage calculator on it, persons may simply want to bookmark that page. You should not bookmark an indoor page in a Flash site. You can only bookmark the main page. Give it a try. Visit a 100% Flash internet site, surf in regards to bit, in that case try to bookmark the web page you are looking at. This doesn’t function, because you literally haven’t changed web pages from when you initially arrived at the web page, you have basically played the animation which usually made it seem as though you went to different pages.


The cost to produce a traditional marketing web site employing standard design graphic, CODE and text message is in most all cases less expensive than using Expensive. If you developer proposes to work with Flash, consult the question, simply how much would it cost to do exactly the same thing without adobe flash.

Making Changes and Revisions

If you have your web site developed 100% in Flash, you could have subscribed to a certain skill-set in the designer. If you would like to make revisions, you will usually need to make use of someone who can perform within Thumb. The same theory applies if the web site is images, CODE and text. The unique difference is the fact there are far more web masters that work with the after than in Flash. It also commonly will take for a longer time to make alterations to Expensive sites and thus your expense of maintenance could be very steep.

So to make clear, the original a muslim and design and style is done in the. FLA format as well as the final file that goes on the web server is definitely. SWF.

I see it over and over where the custom made does not give the client when using the source apply for their show elements or web site. They will protect the. FLA files, and do you know what, you have to head to them just for updates and revisions. No matter how gifted your new web master or artist is, if you don’t have the source file while using. FLA expansion for your Show site you are not able to redesign it. You must ask the designer to provide you with this supply file if you opt to use Adobe flash elements on your web site.

A Final Note In Flash

Make sure you do not understand my comments here because me getting anti-flash truth be told, it really is a great media technology. If you have this and want to improve your web site employing 100% pure flash, there are some things you can do to mitigate a number of the pitfalls that we have listed here.

Use a javascript to detect the browser functions of the visitor and ensure that they have Flash connect to to support the Flash on your site. If the result of this simple check is “no they do not support Flash” then right thing to do is certainly direct them to a new HTML centered web site along with your content. So , although you can overcome the missing Show plug-in you have to have two web sites designed (the Flash a person and the CODE one).

In conclusion

Flash is a great design device to add factors to your website to spice it up.

Flash is fantastic for delivering rich media just like audio and video.

Utilize theory, add flash to your web page, rarely add your web page to flash and you will probably deliver a wonderful experience to your visitors.

When your web site is about delivering facts, make the info first as well as the design second. Web sites offering great content do not need to vibrate, giggle, blink, click and buzz.